Project Overview:
Cakrawala Outdoor is an adventure and travel service company that offers camping gear rentals, guided outdoor trips, and nature experiences. The goal was to create a user-friendly and visually appealing website that captures the spirit of adventure while providing seamless navigation for users to browse services, book trips, and explore gear rentals.
My Contributions:
- Conducted user research to understand customer pain points and goals.
- Designed user flows for booking trips and renting outdoor gear.
- Crafted a clean, modern, and adventurous UI that aligns with the brand identity.
- Focused on accessibility and responsiveness for mobile and desktop.
- Collaborated closely with stakeholders to iterate designs based on feedback.
Key Features:
- Intuitive booking system for trips and gear rental.
- Interactive gallery showcasing destinations and gear.
- Clean, minimalistic interface with natural color palettes inspired by nature.
- Seamless navigation with a focus on user journey from homepage to checkout.
- Mobile-first design for optimal user experience on any device.
Design Approach:
- Empathy First: Prioritized understanding the needs of adventure seekers.
- Visual Storytelling: Used immersive imagery and spacious layouts to evoke a sense of exploration.
- Simplicity: Reduced cognitive load with clear CTAs and organized content hierarchy.
Outcome:
The new design enhanced the overall user experience, resulting in smoother bookings and increased user engagement. It successfully translated Cakrawala Outdoor’s adventurous spirit into a functional and inspiring digital presence.